House Wives embrace change in their norms

In society today House Wives have been incorporating a relatively long list of characteristics of deviance. Their social status was defined as time came closer to the 21st century. This could be an uprising crisis because not only are women leading the media world, but they might end up being the head of the house. The video below will clearly show how Women could be close to the Social Media and the end of Gender. It is a Ted Talk that brightened my perspective on what women are capable of doing in the future.

Now that we saw how media is almost taken over by women, there is a connection I made with women who were house wives in history and were forced into a lot of labor because those were the norms set by people, and how the house wives of today, who are also working members are driving the social media.
Before Looking at the change in the norms of modern House wives, the history of the norms identified for the house wives are also important. Housework in America during the nineteenth century  was a range of harsh physical labor. To prepare a mean was difficult because it was time and energy consuming, since cooking was performed on a wood or coal burning stove.There were no thermostats to regulate the stove's temperature, which made the women keep a close eye on the fire all day an change the fuel accordingly. She would have to know how to cook unprocessed food like cleaning and killing a live bird/ chicken, green coffee had to be roasted before pounding, and cleaning all the mess the coal and smoke created from the cooking and light was tedious. Only, well-to-do families could afford cleaners, and cooks by paying them a few dollars. 

Although, time has brought us to a new standstill, House wives do not bother collecting coal or wood for fire in order to cook, they have the availability to electric or gas stoves, which works with just a click of a switch. 

Based on some research done on the Feminists' history of housewives, I found out that "Dr Bourke analysed the attitudes of about 5,000 women from 1860 to 1930 when, for the first time in Britain, it became the norm for women to be housewives. Previously most women had worked in factories, shops and farms". This is astounding but there is a reason why women accepted this norm.The change in the occupation, which was to move into the house was imposed on them against their will. As the wages got higher and men could afford it, the wives and daughters were forced to leave their jobs so that the men could make the family depend on him economically. This change came at a time when job opportunities were growing for women and the wages for women were rising faster than men.

Many posters were passed around to make more women embrace the idea of being a house wife, rather than an employed worker, as you can see below.

 Even quotes identify that the male figure and female figure grew very different from each other. This could even define the sociological perspective of such a rapid change.

“Any change in the nature of male and female roles thus automatically affects the home, the economy, the school, and perhaps above all, the definition of who we are as human beings.”
……William Chafe, A History of Our Time (224)

Government and business leaders created campaigns that convinced women that they should give their men their jobs because the men need it more than them since the war is over.  "Television and radio ads told women that they would be much happier if they went back home and had children and gave men their jobs back" were words taken from Chafe's point of view. 

Nevertheless, media has played its role in making a brand new perspective on what norms housewives today should look upon and almost abide by. The media that I am reffering to is the daily English series called Desperate Housewives. 

 
Desperate Housewives is an American television comedy-drama mystery series created by Marc Cherry. In brief it basically depicts six housewives who have been introduced to secrets that could corrupt their current relationships because it deals with affairs with other men, and it shows how some of the wives commit to their duties, and others are engrossed in their husbands money or generally in money, shopping, beauty, and the least care for their children. It shows acts where housewives engage in deviant behaviors that either hidden or exposed to the society in embarrassing ways. it creates a warning sign for people to be aware of their neighbors and keeping their enemies closer than their friends. This is one reason why House wives tend to be more lazy in their house work in the 21st century because they are inspired by television series. Even Indian television serials show two types of Housewives, one that is loyal and the other is a heavy headed house wife who tries to prove that she is better than the other. The name of the show is called Saath Nibhana Saathiya.

These shows effects the way housewives think and act. Technology is another cause to their introduction to more deviant behaviors. Some of the deviant behaviors could be shopping all day, instead of doing house work, lazing around and watching T.V most of their time or taking up a well paid job because women have realized that they are equal to men and can work as much, and doing tasks that do not relate to their norms in their social status. The norms are set by media and partly history. The organism that usually controls or judges the behavior of the house wives norms are the family members and for the most part their Mother in Laws and Husbands.
As this is a deviance, there are certain consequences to it, such as Sanctions defined by sociology. A sanction is an authoritative permission or approval for an action that is separated into four distinct categories. A formal Positive way, where the house wife is rewarded for being a good wife, though less used in cases for an house wife because a formal positive way looks at giving medals, or diplomas  or certificates. In this case, people do not usually give wives medals for being great wives. There is the formal negative way, where a person could receive a death sentence or punishments based on laws, in which case it would not be the case of a house wife to receive such sanctions unless they committed murder or other drastic crimes. Wives could get an informal positive sanction like a smile, hug, kiss or some extra love from her family members. Or, they could get informal negative sanctions where they are withdrawn from affection, isolated or even worst, physically abused which is a domestic violence.

In my experience, I see this as a relatively high crisis in my current life style. Having a maid in the house to do most of the work like cleaning, cooking, washing clothes, etc are so vital to keep a family going on with no stress or tiredness. In the culture I am living in today, a well-to-do family have several maids to run the behind-the-scenes work at home. There is one driver or more, three or more maids in one house and a separate gardener, and maybe a special Nani for each of the children in the house. It is not a huge culture shock for me because I have lived in Qatar my entire life and I proceed with some how a similar lifestyle. if people can afford to have a maid or cleaner, they certainly embrace the opportunity to make their work load less tiresome, giving them more time to relax more and have the chance to be a working member in the family.

Gender Polarization in Professional Tennis

Many of us enjoy watching tennis matches. We are entertained by the excitement of the game, the gracefulness and probably the elegance of the players. However, it takes sociologists to pinpoint various sociological aspects in professional tennis, and one of the most prevalent of these is gender polarization.

For instance, if you glance at the outfit of the male and female players, you will find tremendous differences. Men usually dress in loose short-sleeved t-shirts and knee-length shorts. This type of clothing identifies the masculinity of the men, which makes them look socially acceptable. On the other hand, women immensely integrate fashion into their sport. Their typical clothing would be short skirts, shorts with tank tops, or a short dress. However, women players wear these garments in attractive colors, exotic designs and glamorous jewelry on-court, which bring a lot of attention beyond their performance. Obviously, women players commit to such fashion statements because they want to remain feminine regardless of the athleticism their sport demands. Sometimes these outfits are very controversial, which was the case many times with the former world number one American tennis player, Serena Williams, who wore a leather-like catsuit in the 2002 US Open. Also, in the same event in 2004, she showed up in boots and a denim skirt.


Another aspect that shows gender polarization in professional tennis, is the game style. Men not only have more powerful consistent ground strokes, but they also like to attack a lot by moving forward to the net and finishing the point with a sensational volley. Also, the speed of men’s serve can reach to 250 kph. In contrast, if you watch the women’s game, you will see a lot of long rallies thanks to their excellent coverage of the court, but you hardly see them introducing exciting strategies as men do. They simply just hit and return the ball till one of the players makes an error or misses a shot. So men are paid more due to their capability to entertain the crowd more with their outstanding game tactics, but also in the grand slam tournaments men play best of five sets while women just play best of three. The idea of sexism fits perfectly in this scenario, as the male players receive more audience due to their high quality matches and they get paid more because they play more sets in major tournaments. As a response to this sex discrimination, many women players underwent a feminist movement to prove that they are just as good and achieve equality. Examples of these feminist acts would be when a number of top WTA players like Maria Sharapova and Caroline Wozniacki justified why they should be paid more. They said that they do a lot of endorsements, and that spike up the financial state of the businesses involved in making professional tennis possible. Besides, women tennis is becoming more aggressive and physical, so people start to sense that the women are playing and behaving more manly on the court. For instance, they run faster, hit harder and grunt louder. One of my all time favorite women’s matches, which exhibited the masculinity women players are increasingly integrating in their game was the semifinal of the 2005 Australian open championship between Serena Williams and Maria Sharapova. Here is the video of the match:


Moreover, regarding the feminist actions taken by the female players, the WTA created a global campaign with the tagline “Strong is beautiful.” This campaign featured 38 of the professional players and the advertisement that was produced showed the women wearing very revealing tennis clothing to display their athletic bodies while hitting aggressively their shots in slow motion. The ad clearly illustrated that women players are capable to deliver assertive tennis without any compromises to their femininity.


If you also analyzed how male and female players celebrate their victory on court, you can recognize obvious differences. Men usually collapse on their backs with their legs wide open or jump around very vigorously. As an example of how wild Novak Djokovic celebrated his first Wimbledon title this year, he snatched up some blades of grass and shoved them in his mouth. But for women no matter how exciting the moment can feel like, they still take less bustling actions. Crying is quite common among women who win majors, and that explains that women are more emotional than men.


Besides, the commercialization of gender ideals, which is the process of introducing products to the market by using advertising and sales campaigns that draw on socially constructed standards of masculinity and femininity, heavily influences the type of commercials male and female players do. For instance, male players usually promote technical items like cars, rackets and watches. However, women players would advertise items related to beauty like shampoos and deodorants. And even when these women are featured in commercials about cameras and rackets, they still embrace their feminine appearance mixed with the assertive attitude.



All in all, gender polarization nearly exists in every facet of our lives. It is the people’s duty to conform to their gender ideals in order to keep the socialization process functioning well. But sometimes, gender polarization can be detrimental to women’s growth and success in certain fields. That is why women feel it’s unfair to live in a “glass ceiling” society, and that motivates them to lead feminist movements. In many cases, feminist acts were successful and society gradually started to perceive that it’s “okay” to see women working in areas that are masculine in nature and receiving privileges that they never used to be awarded before. However, it would be considered socially deviant if men started to engage in more feminine-like activities. They would probably receive a lot of sanctions and will not feel as comfortable as women feel working in more manly environments. That is just how society works.

Sending Messages Through Songs

Considering the fact that we’re living in an era full of all sorts of sociological phenomena and “modern issues”, there’s clearly no doubt about the big role that music play in discussing and conducting such stories through their lyrics. While music is actually originated in Europe for the purpose of serving the people of highbrow culture, as well as being a handy tool for their producers (artists) and consumers (listeners) to express their suppressed love and affection, it has noticeably broadened to wider horizons.

Nowadays, music is played everywhere and in almost every sort of occasion. It’s not necessarily meant to be for special groups of people to enjoy it by attending elite or rock music concerts. Music now is played in weddings, birthday parties, restaurants, shops, and sometimes in public restrooms too! We even listen to music when we are turning on the radio while driving, as well as the background music in TV shows. But if we would consider the question of what role does music serve in the modern sociology of culture, the answers are pretty inspiring.

For instance, the best example would be presented by the King of Pop Michael Jackson with his major hit “Earth Song”, in which he expressed his sympathy toward the destruction that our planet is going through. Another valid example about socially conscious material in songs would be in the remade version of Michael Jackson’s song as well “We Are the World.” The remake version is a charity song that was sung by famous 21st century artists, in which the song was dedicated to the people of Haiti who suffered the horrible catastrophe. And finally the song “Just Stand Up” by famous pop and R&B artists, a charity song too to stand up against cancer disease. The collaborations of famous artists in these songs have certainly kept the messages they delivered persistent and more considerable due to the fact that they’re famous and their fans are always following their achievements (efficiency of secondary markets and product placements).

Furthermore, let’s not forget about inspirational songs that have jobs of spirit-lifting and changing one’s negative perceptions about life. Some of these songs are “Firework” by Katy Perry, “We Are Who We Are” by Ke$ha, “Raise Your Glass” by P!nk, “Born This Way” by Lady Gaga, and “Fly” by Hilary Duff. Most of these songs discuss a variety of the relevant sociological and psychological issues that people encounter at least once in their lifetimes, such as breaking down, feeling worthless, hating life, being stereotyped or looked down at, and the feeling of not being a productive member in a society. Some of these songs also talk about people who feel shy or ashamed to admit their sexuality, and these songs are the ones by Ke$ha and Lady Gaga.