Since we covered Globalization and Glocalization for the previous class, I was thinking of the event in terms of five major elements of globalization – Multinational corporations; Ideology of capitalism; Governments; Resistance & Consequences. Lets start with the first element- multinational corporations. Now in every event that takes place inside CMUQ comes with free food for students. For this particular event the Shater Abbas restaurant was the sole caterer. Also, I had noticed the university had spent a large budget on special lighting and other effects for the area.
Hence, in this case, the restaurant and the companies providing the lighting and the audio equipment are the multinational companies involved.
Capitalism- The involvement of the multinational companied automatically paves way for capitalism or profits. Here, the restaurants that catered for the event earned a hefty profit. As mentioned earlier, a big budget was spent for lighting and audio equipment. The company responsible earned a big profit; also I have heard that the company increases its price for the effects every year. Moreover, the same event will occur next year as well and the Student Affairs dept. are planning to make it even better than this year.
Government- The forms of government involved here were the Student Affairs Department & the student body government (Student Majlis). All the performances were signed up and approved by the Student Affairs one week prior to the event. Also, Student Affairs and the Student Majlis handled the budgeting together.
Resistance & Consequences- There were a few conservative who were frustrated and disliked when girls were dancing during one of the performances. Moreover, there were a few students who were unable to participate as they came from conservative family backgrounds and their families were against it. All this contributes to resistance aspect of globalization. The consequences are not that many; however there are a few financial fallbacks. Since a large budget was allocated for the quality of this event; the other events that will be organized in CMUQ will be low-budgeted or cancelled (For example, previously there would a be a lot of free food events where every event staged within CMUQ would be provided with few food. However, in the recent years, very few events provide food due to decreased budget).
Every year, the event attracts hundreds of students across Education City from various universities.