It's 2013 and We're Still Alive!

I recently watched the movie 2012, and it was basically about the world coming to an end. The movie “was inspired by theories that the calendar of the ancient Mayans foretells the end of civilisation on Dec 21, 2012” (Philip Sherwell and Hernando Garcia 2009). Hollywood spent more than $200 million on creating this film as it was meant to attract a global audience. The end of the world is considered a big catastrophe affecting every individual on this planet. Since Hollywood is a tool of capitalism as our Cinematic Sociology textbook described, all it cares about is making money. The whole story of the movie 2012 wasn’t realistic and convincing, and yet the producers managed to create the film through using visual effects to portray the natural disasters seem real. Now let’s analyse the movie from a sociological perspective. For example, from the conflict theory lens, we see that in the movie there was a portrayal of conflict between social classes. The bourgeoisies were the elites and people with power who managed to get on the spaceship without any problems, where as the proletariats weren’t able to get on the spaceship because they weren’t rich and they were from the working class who built the spaceship. The bourgeoisies were able to protect their interests and arrange society in a way that most benefits them, at the expanse of the proletariats. This means that the elites and the people with power had the resources to afford getting on the spaceship by purchasing the boarding tickets ahead of time. The proletariats were less fortunate since they were the labourers, and didn’t own the means of production. Social inequality played a role in the 2012 movie. The innocent ordinary people in the movie were left behind and weren’t notified to evacuate ahead of time. They weren’t also informed about the spaceship to rescue themselves. It was interesting to watch 2012 and analyse it from a sociological perspective. I happened to learn about the Mayan calendar, and I learned that Nasa ended up writing an article dedicated to answer people’s inquiries and to clarify the fact that 2012 is not the end of the world.

Mighty Jokerz

During the Doha Tribecca Film Festival, we came across a group of very talented B-Boys. After talking to them some more, we realized their lifestyle really defines what a subculture is. Check out our video below to learn more about the B-boys and B-girls that make up the Mighty Jokerz:

My Residency Experience – Grayling UK

As a journalism student at Northwestern University in Qatar, I was required to go on a student residency abroad. This was one of the best experiences of my life, because I was able to gain work experience from a top-notch PR firm, as well as immerse in four different fun departments - Internal Marketing, Corporate and Finance, Digital Media, Consumerism. Moreover, this experience helped me realize the importance of globalization to global firms and how the various tools of communication have helped make that happen.

First off, I was working with the internal marketing team. Our job was to make sure the firm, GRAYLING, was on track with its clients, and maintained a good image on the global and local scale. Grayling employs more than 1000 people around the globe. As an intern, I had to research the top players in Public Relations, and create an in-depth presentation comparing Grayling’s standard against theirs. In doing so, I had to study the social networks, web design, number of offices, client names and much more. My findings proved that each of the competing firms was trying to grow a larger global empire and gain top clients. In CAPITALISM, success comes from making more profit every year than the one before, and to do so the firms need to win more clients. Another interesting fact was that Grayling had several different versions of its website in different languages to reach the maximum number of people. This is a form of GLOCALIZATION, whereby a company is making itself more accessible and easy to use so that it can grow and reach more people. Although the headquarters are in the UK, the firm had established offices in many different regions including the USA, Australia, Ireland, Spain, Dubai and their latest addition, Doha. I got to sit in on meetings with BRITISH AIRWAYS members, brainstorm ideas with other departments, make phone calls to local agencies and had to present my findings to the department I worked at. The most interesting part of my stay was when I moved to their Soho office and worked with the digital team. They were working on a top-secret proposal on a project for HRH Sheikha Moza Bint Nasser. This was a dream for any intern. I was the perfect asset because, a) I was the only Arabic speakers, b) I grew up in QATAR and am a student at QATAR FOUNDATION. They extended my stay at the office an extra week to make sure I was there the entire time they worked on that project. There were several procedures we had to do including, monitor the Internet for any news, publicity or negative feedback of her. We had to translate some articles from Arabic to English. We measured her reach globally and compared it in different regions. We also found out how many times people search her name. Having an experienced Arabic-speaking team member made the process much faster, and allowed me to share general knowledge that is not usually available online. Our main goal was to make her a GLOBAL FIGURE, and increase her outreach as much as possible.

I witnessed the power of the internet and globalization at its fullest, because here I was in an office full of people who had never been to Qatar, working on a project that requires familiarity with the culture, history and current situation in Qatar. It was very exciting for me to see how quickly information could be gathered and understood. Also, it was scary that so much information was available with the click of a button! I don’t know if Grayling ended up working on this project, however when I returned to Qatar I was offered a summer internship with their local office here. By WORD OF MOUTH, the local team heard positive feedback about my internship and thought I would make a good addition to the team. PUBLIC RELATIONS is all about spreading the message, maintaining a positive image and monitoring feedback. Whether for the company itself, a client, or even an individual, communication methods play an important role in providing us with information. We need to be aware of where this information came from and who we share it with. Knowing that I was able to survive a three-month-internship with a high standard, demanding firm, I am now much more confident with myself and feel proud of my accomplishments!

Education City and Globalization

Doha is one of the fastest urbanizing cities in the world. Since the discovery of natural resources in the 1970’s, the desert city experienced a rapid transformation into skyscrapers, malls, hotels, top-notch American universities and billions of dollars into imported products. The population of Qatar is composed of mostly expatriates who travelled from all around the globe to earn a better life. Since then, it has become a melting pot of cultures, traditions, languages and nationalities; a sociologist's dream! Combined with this sudden flow of global goods, services, people, money and information came resistance. The resistance is mostly represented in the elder generation who feel that this exposition will result in a loss of culture, religious ideologies and language. One example of such resistance arose when Qatar was bidding for the Fifa 2022. Several people opposed the idea of hosting such a big event that would require a lot of ‘openness’ in a society. Their argument stated that the millions of people who plan to attend will not all be familiar with Qatar’s conservative culture or no alcohol, pork or exposed dress code. Controversy also arose from people believing that Qatar would not be ready with enough facilities and capabilities to host the World Cup because it is a new city with not enough infrastructure. This video is one of many that express anger over Qatar's winning.

Another example of resistance comes from youth who oppose Qatar’s relationship with Israel. A group, Youth against Normalization , was set up to boycott Starbucks because it donates some of its profit to Israel, as well as opposing the invitation of Israeli tennis player during Qatar open.

In this blog post I would like to discuss the most popular example of globalization in Qatar; Qatar Foundation's Education City. Education City is a part of Qatar Foundation (non-profit organization) founded by Sheikha Moza Bint Nasser to promote education in region. She had a vision of bringing branches of top educational institutes from abroad to encourage Arab students who may not have the capabilities to travel to attain world-class education. Stemming from an IB education high school, Education city is now home to more than six world-class universities from America and UK. They include Weil Cornell, Carnegie Mellon, Northwestern University and the latest addition, Harvard Law.


Globalization can be defined as the flow of goods, services, money people, information and culture across political borders. It includes trade, communication and language. Obviously, it would require intensive research and time to illustrate exactly how Education city is a perfect epitome of globalization, however this blog post will address it in general. As with every capitalist organization, the main desire is to grow. Qatar was able to provide several education institutes with a new market of students. Therefore, these corporations hopped on this new geographic location because it was an opportunity to make more profit and grow influence.

 With each institution, different cultures and information, ways of studying and people were brought in. One of the main features of Education City is that it provided education in English, by professors from the main campus, and with the same education that they would receive on the US campus. In Texas A&M, the students participated in Chili cook-offs, Georgetown hosts its diplomatic balls, Northwestern students paint rocks during orientation. These customs are all imported from the USA. Moreover, students learn about American government, American politics and play American sports. Although some of this already existed prior to Qatar Foundation, the placement of these American universities increased their recurrence. To add on to the sharing of communication, some classes are coordinated on Skype calls with the home campuses, some events are reported on by newspapers back in the USA and so on. Also, some exchange programs have been installed to allow students to integrate and interact. It has also allowed Americans to come to the Middle East and learn about the culture here. This is very important because the ME has a very tarnished image in the USA, made even worse after the ‘war on terror’ launched by the Bush administration.

Therefore, it is very clear that American education has had a very ‘globalized’ effect on students. Moreover, the advancements of communication and sharing over the Internet has helped everyone become more involved in the global realm. The video below is a of a student in Qatar Academy recreating a viral dance that went viral on YouTube:

 As with any globalized institute, glocalization has also occurred. Glocalization can be defined as a cultural practice that has been globalized, but adapted to suit cultural customs of particular setting. For example, the most popular courses offered at Northwestern University deal with Middle Eastern studies, or Islam. Most schools also offer classes in Arabic. Moreover, parties and school events do not serve alcohol. Many professors who have come to teach in these branch campuses speak Arabic or have experience in Middle Eastern studies. Although Qatar Foundation is a non-profit organization, the government will benefit from its presence greatly. One of the major publicity stunts was the labeling of Barcelona shirts with Qatar Foundation. This will create a lot of publicity and knowledge about QF. Also, it will open opportunities for growth. Finally, the students that graduate from Qatar Foundation will seek jobs that will contribute to society.

The placement of American Universities in an Arab, Muslim country has defiantly stirred a lot of controversy. Resistance came from those were concerned with the “brainwashing” or students. Also, supporting our enemy financially. Some were concerned with the openness that will result. Many people were concerned with the lack of Arab professors and staff. We must also consider the resistance from America to send people here. I heard several times that some professors had difficulty coming here because their families were worried they would be living in a danger zone. Having American education has had many consequences. On a positive note, the students are well rounded and cultured. They receive high-quality education with top professors. The job opportunities for them are greater than regular students. It has helped cultures come together and learn. However, conservatives oppose having Western-influence on education, lifestyle and ideas. Many people argue that on the long-term American education will erode the Arabic language and identity.