Northwestern University

A couple of weeks ago, I visited Northwestern University’s main campus in Evanston, Chicago. It was my first time, and thus was curious to compare it to Qatar’s campus. I was extremely surprised with large number of students involved in extra curricular activities and clubs, and most importantly their respect towards Northwestern’s traditions and rituals. During today’s class, I thought the functionalist theory was extremely similar to the social structure in NUE. The campus is stable, orderly and systematic. Everybody has a specific role and are divided into groups; resulting with the lively and outspoken campus we have today. They all collaborate together and respect one another’s opinions, even though they may not agree with it. For example, there are many accapella groups, sororities and frat houses spread across campus, and although each group may have different personalities, they all acknowledge each other in a mature manner. I believe this campus also relates to the functionalist theory because without the help and organization of these students, professors and faculty, Northwestern university wouldn’t be moving forward. The campus would not be stable or as productive. Even social problems such as two clubs fighting over the historical Northwestern rock can make a positive contribution to the society. This will motivate them to stick to the rules to see if the other group will give up on guarding the treasured totem. It will also allow the Daily Northwestern to have a story to write about. Another concept that we covered in class today, which reminded me of Northwestern’s main campus, was the idea of collective effervescence. During my trip, there was a baseball game that is extremely popular amongst Northwestern students. There are a certain number of seats saved for students in NUE and usually there is an extremely large turn out. During this event, there is a shared feeling of identity in which each student experiences waves of similar emotions and a sense of togetherness. They are all rooting for Chicago and wear Northwestern jerseys and sweatshirts to support their team. This is also considered a ritual as it forces students from different groups and organizations to gather together and reinforce their collective identity. Why do we have students, professors and faculty in Northwestern University and what do they contribute to that specific community? Why do we have different organizations and clubs? Why is there a different positions and roles for every individual? Without this structure, Northwestern University would not be able to manage all of their students or provide everyone with an activity that meets their needs and expectations. Although many sociologists criticize this theory, I personally believe it is an excellent fit for this university. Photos: The first photo is one of the many acapella groups in Northwestern. They are called Purple Haze. The second photo is how the rock looked like after we painted it. The third and fourth photo are from online sources

Qatari Weddings

For this active blog, I chose to write about a traditional Qatari wedding I attended this weekend. The wedding was especially interesting because it had elements of tradition, but also introduced new concepts and broke through some cultural barriers.

Usually, Qatari weddings are segregated events. The males celebrate with the groom and his family in a “Majlis,” where they enjoy a variety of traditional dishes, desserts and endless supplies of tea and coffee. The males also preform a traditional dance with the swords, known as “Al 3ardah” to mark the marital celebration.

On the other hand, the females celebrate in a fancy hotel ballroom where they enjoy showing off their soiree dresses, taste in jewelry and beauty skills. Usually, the girls arrive wearing the traditional “abaya”, but once they are past the security check point and their smart phones are confiscated, they head to the nearest washroom to touch-up themselves and put away the abaya to reveal what’s underneath.

In the ballroom, one can expect to see catwalk of all the latest designer dresses and trends. Young girls, dolled up, gather with their girlfriends and strut their stuff. Meanwhile, older women are seated with their friends to enjoy some time together. This is every girl’s time to shine! Many mothers take this opportunity to scan the available bachelorettes for their sons, and the girls know it!

An array of beautiful, carefully selected flowers line the dance floor stage and
“Kosha” where the bride and groom will later be seated.

Another common trend seen in weddings is the presence of a male singer, who performs live, but is located in different room in the hotel. He sings traditional and new wedding songs that are simultaneously broadcasted into the ballroom. The girls take to the dance floor and perform.

One can argue, that weddings are the perfect opportunity for girls to demonstrate resistance through performance. They utilize this an opportunity to show their love for fashion and beauty. This is what one of the young girls attending the wedding had to say, “Weddings have become a fashion statement. Literally, girls will go all out and splurge so much to look good on this one night because they know everyone is watching and judging.” This is a perfect example of a situation where the performance takes place behind closed doors.

The wedding last weekend was different because the bride and groom entered the ballroom together and the groom stayed in the female-populated room for more than an hour. Although women are warned that a man is about to enter and do cover up, it was shocking that the groom stayed for that long. Also, a male band entered the ballroom and sang “Zafeh” songs to the bride. Some older women took to the stage and danced with them, while others showered them with 1 Qatari Riyal bills to request songs.

This scenario is not common in Qatari weddings, but with globalization and the modernization of the state, more and more girls are stepping out of their shell and trying to deviate from the parent culture.

Since the study of subcultures is usually dominated by men, making it difficult to find analysis on female interaction. This can be portrayed in the example of the wedding because all action takes place behind closed doors. Women tend to be more cautious in public, whereas they feel comfortable showing off their styles and dance moves in private spaces. Also, Ken Gelder argues that females are usually on the consumer end of the spectrum, and that can be seen in how they have created their own subcultures by adopting those that are more common and mainstream in the rest of the world, but not in theirs.


For obvious reasons, I couldn't take my phone or camera in to take pictures and therefore do not have any original photos to share.

Speedcubers - The Famous Rubik's Cube

Over the summer, I went to Jordan for a family reunion. While I was there, I encountered a group of young teenage boys who dedicate several hours of their week simply to learning how to master the Rubik’s cube puzzle. The community of speedcubers is very small Jordan, however their size has not prevented them from meeting, competing and developing their skills. The young boys (no girls were a part of this group) meet every other week to compete and try to beat their previous records. They all have a collection of cubes that they have chosen to practice with. They have learned the technique behind solving the puzzle through YouTube videos posted by competitors around the world. They all carry their favorite cubes with them at all times so that they can practice regardless of where they are.

The Rubik’s cube is considered to be the world’s best selling toy, with over 350 million cubes sold worldwide since its invention in 1974. Although the Rubik’s cube reached its height of mainstream popularity in the 1980’s, there are many competitors who still enjoy competing in solving the puzzle in the quickest timing. Out of the small group of speedcubers I met in Jordan, one of them turned out to be the FIRST PLACE SPEEDCUBER in the MENA region, according to the WORLD CUBE ASSOSIATION.

This community might be small in Jordan, and other Arab countries, however, through globalization and the availability of the Internet, they are able to communicate and compete with people across the globe. They share common terms and have a special “language” in which they discuss the timing, type and size of the Rubik’s cube. For example, “16.21 12.66 15.68 11.34 12.52. Average: 13.62 NR Cube used: Zhanchi” Although they are opposing the larger culture, they are considered a “deviant” or “variant” subculture. To have the dedication and time to study and master the technique is difficult, and only some have done it. All speedcubers seemed to have a polished sense of style – nothing very distinct, but they do look very put together and uniform.
The video below is of one of the contestants being timed by the association in his house in Jordan:

Corporations saw the popularity of this cube as an opportunity to create different accessories or items that are in the shape of the Rubik’s cube. The images below are only some of what is available. Also, they have created cubes in different shapes and sizes. Some cubes are now collectables. The mass production of these products goes back to the concept of capitalism – making a subculture mainstream!

Homology is when the structure of any particular subculture is characterized by an extreme orderliness. This evident in the way that these competitors meet and compete. They have strict rules as to how the Rubik’s cube needs to be shuffled, rules on how to time it and standardized scores to compare against.

Although some cultures are formed through "Bricolage" - where the artists make-do with what they have, this subculture was formed through consumerism and the Internet. However, being loyal to this puzzle and setting up regularities and  community around it has defined those who participate as a part of a  subculture.

One can argue that this subculture is a "Spectacular Subculture" because it is out of the ordinary and certainly amazing. When you want someone solve a puzzle that is very difficult in a matter of seconds it is very surprising!

The community of players escalated the level of challenge of the competitions by having under-water, in-air competitions etc. This has allowed them to grow the puzzle and have more records to beat.

My Residency Experience – Grayling UK

As a journalism student at Northwestern University in Qatar, I was required to go on a student residency abroad. This was one of the best experiences of my life, because I was able to gain work experience from a top-notch PR firm, as well as immerse in four different fun departments - Internal Marketing, Corporate and Finance, Digital Media, Consumerism. Moreover, this experience helped me realize the importance of globalization to global firms and how the various tools of communication have helped make that happen.

First off, I was working with the internal marketing team. Our job was to make sure the firm, GRAYLING, was on track with its clients, and maintained a good image on the global and local scale. Grayling employs more than 1000 people around the globe. As an intern, I had to research the top players in Public Relations, and create an in-depth presentation comparing Grayling’s standard against theirs. In doing so, I had to study the social networks, web design, number of offices, client names and much more. My findings proved that each of the competing firms was trying to grow a larger global empire and gain top clients. In CAPITALISM, success comes from making more profit every year than the one before, and to do so the firms need to win more clients. Another interesting fact was that Grayling had several different versions of its website in different languages to reach the maximum number of people. This is a form of GLOCALIZATION, whereby a company is making itself more accessible and easy to use so that it can grow and reach more people. Although the headquarters are in the UK, the firm had established offices in many different regions including the USA, Australia, Ireland, Spain, Dubai and their latest addition, Doha. I got to sit in on meetings with BRITISH AIRWAYS members, brainstorm ideas with other departments, make phone calls to local agencies and had to present my findings to the department I worked at. The most interesting part of my stay was when I moved to their Soho office and worked with the digital team. They were working on a top-secret proposal on a project for HRH Sheikha Moza Bint Nasser. This was a dream for any intern. I was the perfect asset because, a) I was the only Arabic speakers, b) I grew up in QATAR and am a student at QATAR FOUNDATION. They extended my stay at the office an extra week to make sure I was there the entire time they worked on that project. There were several procedures we had to do including, monitor the Internet for any news, publicity or negative feedback of her. We had to translate some articles from Arabic to English. We measured her reach globally and compared it in different regions. We also found out how many times people search her name. Having an experienced Arabic-speaking team member made the process much faster, and allowed me to share general knowledge that is not usually available online. Our main goal was to make her a GLOBAL FIGURE, and increase her outreach as much as possible.

I witnessed the power of the internet and globalization at its fullest, because here I was in an office full of people who had never been to Qatar, working on a project that requires familiarity with the culture, history and current situation in Qatar. It was very exciting for me to see how quickly information could be gathered and understood. Also, it was scary that so much information was available with the click of a button! I don’t know if Grayling ended up working on this project, however when I returned to Qatar I was offered a summer internship with their local office here. By WORD OF MOUTH, the local team heard positive feedback about my internship and thought I would make a good addition to the team. PUBLIC RELATIONS is all about spreading the message, maintaining a positive image and monitoring feedback. Whether for the company itself, a client, or even an individual, communication methods play an important role in providing us with information. We need to be aware of where this information came from and who we share it with. Knowing that I was able to survive a three-month-internship with a high standard, demanding firm, I am now much more confident with myself and feel proud of my accomplishments!

NUQ vs Hollywood

This week I am going to focus on how Northwestern University in Qatar is a perfect example of an initiative that is trying to break down the stereotype that Hollywood has been portraying about Arabs being either villains, terrorists, or maidens. According to “Guilty, Hollywood’s Verdict on Arabs after 9/11 by Jack G. Shaheen. Northwestern University is one of the strongest universities in America, known for it’s strong journalism, and communications programs. Qatar Foundation deciding to partner with Northwestern University and have a branch campus is a rotted solution to the negative portrayal of Arabs being terrorist. Northwestern University, Qatar is now teaching young minds from all over the Arab world how to send their message across, to the media, and journalism world. According to a recent interview with Everette Dennis, CEO & Dean of Northwestern University, Qatar he said “One student’s film, “A Falcon, a Revolution,” used the symbol of the falcon in Arab culture to illustrate and understand what was happening with the Arab Spring” when he was asked over what made him proud of NUQ students. This is a great example of how NUQ students are now showcasing in their own perspectives to speak up and express their opinions or even other people’s opinion in the Qatari, or even Arab Society.  While Hollywood can represent the Arab world negatively in most of it’s films, Qatar is starting it’s own fight against Hollywood, by producing it’s own future filmmakers, and maybe “Inshallah” the next Hollywood.

Confessions of a First Semester Freshman.

The ideal scenario for people who are fortunate enough to receive an education requires the completion of different stages in their educational journey, from the early years of kindergarten to the more challenging years of higher education. The more levels students complete, the better their chances are at getting a good job or a high salary. School is unquestionably a leading agent of socialization. Our years spent in educational institutions aim to shape us into well-rounded, well-informed individuals who can contribute positively to society in the future. We also learn certain life-skills that aren’t particularly outlined in an official syllabus but are just as important. This “hidden curriculum” demonstrates abilities such as interacting with other people from diverse backgrounds, building up our competitive nature in order to prevail in the real world and also teaching us the importance of discipline, timeliness and self-control. However, transitioning from stage to stage of an educational journey can be just as challenging as it is rewarding.

In high school, students are introduced to tracking systems in order to get the most out of the subjects they excel in. In university however, most classes are a mixture of students, from freshmen to seniors, all at different levels of their university careers. Another difference is the actual workday. Unlike the 7-hour-long days in high school, university classes are more lenient when it comes to scheduling, and it’s the time management and discipline skills we learned that help us with adjusting to that change. Students also become much more independent in college and aren’t “spoon-fed” as much as they were in high school to build up their self-image and character.

I’ll be the first to confess (as several other freshmen would); starting college was probably the most emotional, terrifying and exciting time of our lives so far. Emotional, because of the rapid changes we faced being away from family and friends; terrifying, because of the inevitable amount of stress, work and challenges coming our way; and exciting, because of all the opportunities that await us. With all the change happening though, I’ve realized that although high school is very different from university, it helped ease the transitioning process through both the formal and hidden curriculum.

As my first semester comes to an end, I have to admit it wasn’t the apocalyptic disaster I thought it would be…then again, finals are just around the corner so I probably shouldn’t speak too soon.