Tajmeel Beauty Academy

I recently came across the Qatar International Beauty Academy, Tajmeel. It really grabbed my attention because I found out that it is entirely run by women, all the way from the top. It is part of the Social Development Center (SDC), which is a center that helps develop the capabilities of the members of society in Qatar by offering programs to nurture and further develop these capabilities. Within the SDC lies the Qatar International Beauty Center, Tajmeel. Tajmeel is Qatar’s first professional training center that offers internationally awarded Beauty Therapy qualifications. It’s called the ITEC qualification and it is awarded by the International Therapy Examination Council in the UK.

I decided to visit Tajmeel to see what the place is like, and I was very impressed. Here are a few pictures of the academy, inside the classrooms, and all around.



When I first heard about Tajmeel, I was very impressed to hear that such a highly qualified and highly reputed academy is entirely run by women, and especially here in the Middle East. That got me thinking about Sutherland’s theory of Power-With. Power-With involves women working together to define and achieve feminist goals. Power-With encloses three stages. 1- struggling within the constraints of an oppressive system 2- coming to realize the extent of this oppression 3- working together to confront the system that oppresses them.

Although it’s not to that extent, but the women here are oppressed to a certain degree. Middle eastern women aren’t expected to have a huge successful career. This goes back to the theory of breadwinners, and how the men are supposed to be the breadwinner of the family, while the women sit at home and take care of housework and the children. And that’s when the Power-With theory comes in. The women here started struggling with this oppressive system, so they got together and built this highly reputable and highly educational academy, to help other women like them educate themselves and make something of themselves.

Although this is probably one of the only enterprises created and run by women, but it’s a huge start. Women are beginning to take charge and not only request, but enforce change.

Down With Love: Feminism or Neo-feminism

Down With Love (2003), a romantic comedy set in early 1960’s can be described as a perfect example to establish the feminist movement that emerged in the 60’s. All the components of the ‘second wave’ feminism are portrayed in this film. According to the story, Barbra Novak (Renée Zellweger), an feminist writer wants to publish her new work “Down with Love”, basically a book that is capable of freeing all women and empower themselves by teaching them how to be able to ‘enjoy sex without a commitment’. The entire purpose of the book is to create a feminist world in order to boost the morale of women in workspace and in community in general. This concept of the movie is similar to the idea of the second wave feminism being a sexual revolution for women.

However, according to the plot, the message of feminism tends to fluctuate back and forth between second-wave and post-feminism, which is more accurately named as neo-feminism. Because Barbra Novak exploits her sexuality in order to obtain her goal of empowering women as well as expose the real identity of her arch rival Catcher Block (Ewan McGregor). She turns out to be a very manipulative character, and besides that she also deviates form her own principles (from the one’s she mentions in her book) in order obtain her goal. Thus establishing the post-feminist notion of “sexuality is a source of power”.

Deviating the Qatari Culture through Art

Deviance is a form of behavior that violates expected rules and social norms. There are various types of deviance. The major types of deviance include: formal and informal deviance. Formal deviance includes deviance that breaks the law such as robbery and rape. Informal deviance is deviance that violates informal social norms and rules such as swearing and burping.
 
A current example of a deviant behavior occurred within VCUQ premise on November 2011.  The source of this deviant act is an artist from Mexico.  The artist painted a deviant mural painting. Her purpose of the mural painting is to portray cultural transition and women’s empowerment.  She had a good idea but the way in which she portrayed her idea was wrong and deviant.  It was both formally and informally deviant. She painted an explicit painting in public that is socially unacceptable. Such painting has never been drawn in Qatar in public as it conflicts with the Qatari law, social norms and rules as well as our Islamic religion.
 
Qatari citizens or locals have responded to such a deviant act by various methods; they spread the word via messages, they reported to local newspapers’ Al Sharq’, reported to the Dean of VCU as well as higher authorities.
 
Finally, we don’t truly know her true intensions of her painting. By seeking other people’s opinions through informal conversations, many believe that she has done this mural painting in a Muslim country in order to get her name out there and to be included in the list of the controversial artists and gain popularity. Others believe that she was just ignorant. And others believe that it’s a mere misunderstanding; the artist comes from a country where such paintings are acceptable. Deviance could be intentional or unintentional. There are many simple ways to avoid deviance if one wishes; the basic rule is just to be familiar with the host/home’s country’s laws as well as the culture.


Examples of acceptable murals in Qatar:






Example of a mural in Columbus representing women empowerment:




This video shows an Egyptian girl posing naked on facebook and twitter to imply freedom of expression during elections. It caused chaos in Egypt because of the conservative people in the country against liberals. The girl describes it as being "screams against a society of violence, racism, sexism, sexual harassment and hypocrisy."