Wednesday, November 9, 2011

Formal Organisation In An Event

Events require a lot of planning and time in organisation and execution. Teamwork being an important part of formal organisation, events also require input from people with diverse skills and capabilities.
I recently helped in the organisation of a marketing event for Hermès and Haute Muse Magazine at The Pearl in which they were presenting new products. It was an event of high culture and attracted a clientele of discerning style and taste and who had high expectations of personalised service.
In the division of labour, each person was given a task in order to simplify the duties involved in the organization of the event and to ensure smooth coordination towards a successful outcome.
My task was to welcome guests into the event and send them off at the end with goodbye presents. The team had an informal approach of friendliness and engagement to set the tone of relaxation and welcome for the guests to feel special and to get them interested in the products that were being marketed. This approach was quite different from the false friendliness that is encountered in shops and similar environments the purpose of which is to get customers to buy, buy, buy.
Each person in the team was involved in the event for utilitarian purposes either to gain experience for future personal advancement or to network and gain contacts in that high profile environment. We all benefited in some way, if not monetarily.
Events such as these, while they look effortless, are organised in a precise and almost militaristic way.

Images courtesy of Haute Muse Magazine

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