Wednesday, February 27, 2013

Risk Management in Television Shows

Its seems to me that television networks realized what people want and they give them that in order to mange the risk of having a failure television.  There are 13 risk management ways that the studios use to minimize the chances of having a flop for both television and cinema. I will provide the examples from television that producing studio used to manage the risk of having a flop and it worked! They had/having a successful television show.

1-    Fringe
The first risk management that was used here is using J.J. Abrams who is a winner of two Emmys. Also, he is a famous producer and director of
Star Trek and Lost. Attaching the name of J.J. Abrams to the show gave it the credibility of being good. So people starting to tune it making it a hit TV show. The second risk management technique that was used in the show was the product placement of Sprint mobile devices.

2-    Dark Angel:
The producer of that show was the mega famous James Cameron. The show was a big hit making the actress Jessica Alba very famous during and after the show stopped airing. So when the name of Cameron was attached to the show, people were excited to watch it. Making it a hit television show in the early 2000’s.

3-    The Walking Dead:

 The walking dead was produced and developed by Frank Darabont. Frank wrote the screenplay for both The Shawshank Redemption and The Green Mile. This is one of the reasons that the show is one biggest hits that are currently running on television. The second risk management technique for this show was showing the product placement of the car Dodge Changer.

The Vampire Diaries revolves around a girl who is confused about her feeling between two guys and doesn’t know who to pick. Sounds familiar? Yes it sounds just like twilight.  The vampire diaries came out after girls were going crazy for the mythical creatures of vampires after the first movie of Twilight came out.  So it had a big built in audience for that genre, which is one of the risk management techniques.

Another one that was used for this television show was the product placement of Apple devices, such as phones and laptops.

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