Do Trend's End Lives ?

Due to these past few years, where the Arab society has met different types of people from various countries around the world, different subcultures have emerged, stating that they will the change the stereotype idea of Arab’s to Westerners.
These Subcultures included everything from Gothic groups to Football addicts who communicate with each other on a daily basis using the most amazing creation of our time, the Internet.
However with every change there is an opposition; and opening up all of a sudden has affected the Arab society on a great level. How? Well using the example of Goths and Emo’s who have been spreading quite quickly throughout the Arab countries these subcultures have created tension and fear to the Arab society.
What is an Emo? Emo stands for Emotional, the correct term is Emotional Punk, these people are part of a group whom want to fit in with a certain group or subculture. They tend to be suicidal, wear black and listen to rock and roll. Apart from the black clothing, Emo kids can be identified through blonde or pink streaks in their hair, dark make up and plenty of piercings.
As they are creating a deviance, meaning they have created an appearance or behavior that is not accepted by the culture, values or norms of our countries in the Arab Society.
By violating certain norms and values of a culture is that these groups have created fear in households of Arab families as I mentioned people known as Emo’s tend to be suicidal and suicide is considered forbidden and unwelcomed in most religions, whether in the Arab or Western side of the world, and due to the new fashion of Emo’s Arab individual’s are carried away with the trend not knowing what it hides.
Not only has the Emo affected the Arab communities however in the following video Westerners have been affected as well: http://www.youtube.com/watch?v=OUGYe3Ly0jE

The Punk Movement

With the appearance of a shaved porcupine and the attitude of a badly behaving Rottweiler, the punk had a major impact on the vanilla attitudes of the British population. It developed as a counter-culture, completely going against the values and norms of the general public; they were the bad boys and girls of the day. Mothers probably made up nasty stories about punks just to keep their children in line.

The punk movement came up as a way to show the world that there were those who simply would not succumb to the folkways and the mainstream scene, be it fashion or music. A typical punk wore torn or recycled clothes that no decent Brit would look at twice, held together crudely with safety pins. Body piercings too were very common.

The punk movement also brought about a genre of music known as punk rock. The music is very aggressive, played with distorted guitars and loud drums. The singer practically screams at the audience. Mostly, punk rockers sing about their ideologies and their views of the world. Some famous punk rock bands are “Sex Pistols”, “Minor Threat” and the American sell-out band “Green Day.”

The punk movement gave rise to various other factions, sort of like a culture within a sub-culture. Goth and Emo are both off-shoots of the punk rock movement. As are “hardcore punk,” and “anarchy punk.”

Punk rock isn’t only isolated to Europe and the Americas. There are punk rockers in the Middle-East as well. Musicians like Rachid Taha are heavily influenced by punk rock. Bands like Mazhott (Damascus), Creative Waste (Saudi Arabia) and Slumpark Correctional (Syria) are also quiet popular in the region.

A Popular Culture within a Popular Culture

It is clearly obvious how music is becoming an essential tool in film production and in determining how appealing a movie would be for its audience in the last couple of decades. However, this doesn't mean that movies that play music in them are definitely successful, nor the movies that you barely hear music playing in them are extreme failures.

Lots of songs became famous simply because they were played in big movies. And again, not all songs in movies achieved such success, in which the ones that would achieve it were mainly theme songs of movies, or the song’s artist is someone who’s already famous in the music industry. For instance, all of us know how “My Heart Will Go On” by Celine Dion became a huge romance hit once it was played in the movie Titanic. Till this day we listen to this song playing in retail spaces, especially the numerous instrumental versions of it in fancy restaurants.

[Above: the theatrical poster of the movie "Titanic"]

Apart from how movies can bring songs or artists to fame, the opposite process is not different. A song or an artist can bring a particular movie or a TV show into fame as well. Most of these motion pictures feature famous singers or famous bands having short scenes in movies in which they just appear in to sing. And if course, when fans know that their favorite artist/artists are featuring in a particular movie, they definitely watch the movie to anticipate the part in which their idol/ idols going to perform in. A lot of examples I can give to elaborate this practice. The movie “New York Minute”—starring Mary-Kate and Ashley Olsen—featured the famous pop punk band Simple Plan performing an amazing song that didn’t feature in any of their albums till this day. The song is called “Vacation” and people can have it only if they would buy the soundtrack of the motion picture.

[Above: the Olsen twins and Simple Plan]

Another movie was “Hannah Montana: The Movie.” Although it was meant to be for kids, a lot of adults watched it along with their children because it features a young talented country singer that people are obsessed with: Taylor Swift. She is that singer who brought life to country music again and made it popular among young people too. She was featured in the movie singing a hit that isn't in any of her albums till this day as well. The song is called “Crazier.”

Below is a video I made that shows how second-marketing plays a big role in the popularity of some movies:

Click Here to Watch the video on YouTube

What does this tell us? It tells us that media companies often refer to secondary markets (in this case, being music and famous artists) to minimize the risks of grabbing audience toward their productions. To conclude, popular cultures often rely on one another to achieve success and obtain the validity and vitality of their productions.