Identity through Covers

Today, I have been to Virgin Megastore at Landmark where all the awesome music and video games can be found. One thing that grabbed my attention was how each music genre has a way to express its music theme through CD Album covers. An example would be rock music . This type of music culture has many prominent and district features in its CD covers. The overall look of such covers is sort of gothic with skulls and people screaming and all. However, we can also see that rock music is divided into many subcultures such as metal, hard, emo and alternative. Each division has its own way of presenting its music and the overall look. I am honestly not suprised at how the identity fluidity had increased in the past couple of years given how music from all types of cultures is sold everywhere.

One of the interesting rock genres that should be touched upon is emo rock. Emo rock bands try to express their sorrowful way of life through singing. The emo fashion is getting more and more widespread especially these days. The performers usually have lengthy dark hair, with highlights, covering their eyes and wear tight fitted jeans. And whether the performer is a girl or a boy, the makeup is all over their faces. I think it is pretty interesting that this sort of subculture has local, translocal and virtual scenes almost everywhere in the world. Although emo is not very accepted in the middle east, there are some concerts that occur in Dubai in the “Dubai Rock Festival.” Below is a self-explanatory video of how emo people act and dress

Anyways, so back to Virgin, my friend showed me one pretty interesting thing. The cover of the Transformers Collector’s edition has the regular Optimus Prime character icon on it. However, when you flip the cover upside down, you can see Darth Vader from Star Wars. This is a very impressive form of product placement. Although the producers of the Transformers and the Star Wars movie franchise are not the same, this indirect form of advertisement happened. I find it amusing that companies find these indirect ways of advertising. This is much more interesting than watching a movie trailer about Star Wars on TV. This is mainly because people hate watching advertisements especially while they are watching their favorite TV series. It sort of feels like we are being interrupted somehow.

Do Trend's End Lives ?

Due to these past few years, where the Arab society has met different types of people from various countries around the world, different subcultures have emerged, stating that they will the change the stereotype idea of Arab’s to Westerners.
These Subcultures included everything from Gothic groups to Football addicts who communicate with each other on a daily basis using the most amazing creation of our time, the Internet.
However with every change there is an opposition; and opening up all of a sudden has affected the Arab society on a great level. How? Well using the example of Goths and Emo’s who have been spreading quite quickly throughout the Arab countries these subcultures have created tension and fear to the Arab society.
What is an Emo? Emo stands for Emotional, the correct term is Emotional Punk, these people are part of a group whom want to fit in with a certain group or subculture. They tend to be suicidal, wear black and listen to rock and roll. Apart from the black clothing, Emo kids can be identified through blonde or pink streaks in their hair, dark make up and plenty of piercings.
As they are creating a deviance, meaning they have created an appearance or behavior that is not accepted by the culture, values or norms of our countries in the Arab Society.
By violating certain norms and values of a culture is that these groups have created fear in households of Arab families as I mentioned people known as Emo’s tend to be suicidal and suicide is considered forbidden and unwelcomed in most religions, whether in the Arab or Western side of the world, and due to the new fashion of Emo’s Arab individual’s are carried away with the trend not knowing what it hides.
Not only has the Emo affected the Arab communities however in the following video Westerners have been affected as well: http://www.youtube.com/watch?v=OUGYe3Ly0jE

The Punk Movement

With the appearance of a shaved porcupine and the attitude of a badly behaving Rottweiler, the punk had a major impact on the vanilla attitudes of the British population. It developed as a counter-culture, completely going against the values and norms of the general public; they were the bad boys and girls of the day. Mothers probably made up nasty stories about punks just to keep their children in line.

The punk movement came up as a way to show the world that there were those who simply would not succumb to the folkways and the mainstream scene, be it fashion or music. A typical punk wore torn or recycled clothes that no decent Brit would look at twice, held together crudely with safety pins. Body piercings too were very common.

The punk movement also brought about a genre of music known as punk rock. The music is very aggressive, played with distorted guitars and loud drums. The singer practically screams at the audience. Mostly, punk rockers sing about their ideologies and their views of the world. Some famous punk rock bands are “Sex Pistols”, “Minor Threat” and the American sell-out band “Green Day.”

The punk movement gave rise to various other factions, sort of like a culture within a sub-culture. Goth and Emo are both off-shoots of the punk rock movement. As are “hardcore punk,” and “anarchy punk.”

Punk rock isn’t only isolated to Europe and the Americas. There are punk rockers in the Middle-East as well. Musicians like Rachid Taha are heavily influenced by punk rock. Bands like Mazhott (Damascus), Creative Waste (Saudi Arabia) and Slumpark Correctional (Syria) are also quiet popular in the region.