Its seems to me that television networks realized what
people want and they give them that in order to mange the risk of having a failure
television. There are 13 risk management
ways that the studios use to minimize the chances of having a flop for both
television and cinema. I will provide the examples from television that producing
studio used to manage the risk of having a flop and it worked! They had/having
a successful television show.
1-
Fringe:
The first risk management that was used
here is using J.J. Abrams who is a winner of two Emmys. Also, he is a famous
producer and director of
Star Trek and Lost. Attaching the name of
J.J. Abrams to the show gave it the credibility of being good. So people
starting to tune it making it a hit TV show. The second risk management
technique that was used in the show was the product placement of Sprint mobile
devices.
The producer of that show was the mega famous
James Cameron. The show was a big hit making the actress Jessica Alba very famous
during and after the show stopped airing. So when the name of Cameron was
attached to the show, people were excited to watch it. Making it a hit
television show in the early 2000’s.
The
walking dead was produced and developed by Frank Darabont. Frank wrote the screenplay
for both The Shawshank Redemption and The Green Mile. This is one of the
reasons that the show is one biggest hits that are currently running on
television. The second risk management technique for this show was showing the
product placement of the car Dodge Changer.
The Vampire Diaries revolves around a girl who is confused about her feeling between two guys and doesn’t know who to pick. Sounds familiar? Yes it sounds just like twilight. The vampire diaries came out after girls were going crazy for the mythical creatures of vampires after the first movie of Twilight came out. So it had a big built in audience for that genre, which is one of the risk management techniques.
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