Showing posts with label food culture. Show all posts
Showing posts with label food culture. Show all posts

Monday, October 24, 2011

Misunderstood Societies



Food is common between all nations, societies and cultures. It is a way in which certain nations stand out. For example, the sensual curries and spices of India, the rice dominated plates of China. The noodle swirls of Japan, The pasta and cheese of Italy and France, Also the diverse colours of the gulf.

There is always food involved but the focus right now is on the sociological aspect of consuming this food. The way people of certain nations consume food is completely different from one another. Yes, many can be having similar meals due to globalization; however, they still maintain traditional dishes and ways of eating.

One sign of this ritual is in the Middle East, more particularly the Gulf. The people use their hands to consume rice when at a gathering, in other nations that is considered offensive or not of classiness and would receive negative sanctions from foreigners. It is completely acceptable, even so encouraged that people use their hands to consume rice in Gulf States. But never forget to use your right hand, or else you would be offending the locals!

Using utensils in The United States is acceptable more so than using your hands when eating lunch or dinner. As a matter of fact, you would receive positive sanctions when using utensils as they are seen to be cleaner and more efficient in consuming food. Especially something that can be as messy as pasta or soup.

Chinese and Japanese cultures use a form of utensils, called chopsticks. They are two so that the food (mostly noodles) can be taken up from the plate and taken to your mouth. There are certain ways in which you have to learn to use chopsticks in order to master the art of using them.

In conclusion, the ways in which people consume food can be different, but it all depends upon globalization. Perhaps one day we can all adapt to all sorts of ways to eat. Most importantly remove all sanctions imposed upon those who don’t follow rituals of eating.

Tuesday, April 12, 2011

L'wzaar Seafood Market: McDonaldized or Not?



I’m a frequent customer at the L’wzaar Seafood Market in the Katara Cultural Village in Doha. The food is delicious. And is delicious every time I go there. The fish is always fresh, the food is always served in the same way and the taste and presentation of each dish is almost perfectly identical every single time.



When I went to study this restaurant for my third short project, trying to measure how much the theories of McDonaldization applied there, I noticed a lot of aspects that did conform to the theory, and others that did not.



When you first enter the restaurant your eye quickly goes to the interactive projection of a pool with swimming fish in the foyer. The theme of seafood, seafood-market and sea-life is captivated beautifully by the décor and the whole “set-up” of the place including the ambient sounds that emote feelings of “a busy market” and “classical, authentic dining”.








The walls are covered with blue mosaic tiles, and plasma screens rest on the pillars throughout the restaurant playing sport programs, and aquariums hold fish hostage for display.




L’wzaar seafood market employs a huge staff, with approximately 60 waiters, a manager, an assistant manager, a captain (in charge of reservations and seating and greeting and reception), a hostess (who assists the captain), a head chef, sous chef, about 15 line cooks and 2 – 5 servers at the fish market display (who help you with your selections, and weigh the fish) as well as several dishwashers and cleaners.






Al though the food that reaches your table says nothing but authentic, delicious, unique, and innovative, the process of preparing it is very much McDonaldized. Everything is measured, calculated, and controlled to produce exacting standards, and predictable results. The time the fish needs to be cooked is already pre-determined and set based on weight and type. Your selections at the market array of fresh fish and crustaceans are weighed, a sticker with a barcode is placed on your ticket with the table number, and it is placed on a tray and given to waiter to be taken to the chef at the pass, where your order will be completed. The barcode system eliminates human error, and the simple, easy-to-learn process de-humanizes and de-skills the workforce so that they are easy to replace, leading to the homogenization of labor.






Among many other observations, an important aspect of irrationality of rationality is in also adopted in L’wzaar Seafood Market. At first, I couldn’t really apply this theory to my observations. However, Professor Geoff pointed out that the huge staff and waiters resembles somewhat the case of the numerous cleaners constantly sweeping and cleaning the floors in the CMU building, even though the hallways are spotless. The irrationality of rationality here, is the superfluous employment of waiters at L’wzaar, that now looking back, does in fact fit this concept. The presence of too many waiters and cleaners to keep the restaurant clean and working, takes away the “rationality” of it.