TV Series - Shaping the evolution of behaviors?

Recently I was re-watching a TV show I used to love a few years back. 8 simple rules is an American comedy that went on from 2002 - 2005. While watching this show I noticed the family’s situation, and the first thing I could think of was the breadwinner system, and how this show defied it. The breadwinner system basically states that since the dawn of time, the man has always been that one that earns money to feed the family, while the woman stays at home and takes care of the kids and the housework.





For those of you who don’t know this show, it’s about a family of five, the parents, two girls, and a boy. The parents are trying to control their two teenage girls, while juggling work at the same time. But, opposite to the belief of the breadwinner system, this TV show does it differently. The mother is a workingwoman that sometimes has morning and night shifts in the same day. The father has a job too; but he works from home as a sports writer for a newspaper, and he’s the one who’s responsible for taking care of the kids, and sometimes cooking and cleaning. However, when the mother comes back from work, she is still expected to make dinner and clean.





A decade ago TV series like this one were viewed mostly in the west. When people watch TV shows that challenge and change social norms, eventually over time based on the cultivation theory, these new ways of living portrayed on television, become the social norm. This is one of the many reasons for this change.

Similarly, when we started watching these shows in the Middle East, the same thing began to happen. We started challenging these social norms, changing them, and calling it “modernization”. Due to the fact that not a lot of people in the Middle East speak English, only the ones that do have received this ideology from TV series. That is the reason why this new way of life hasn’t spread as much as it has in the west. However, I do believe that in the near future this change will spread drastically in the Middle East just like it has in the west.