Once Upon A Subculture

Throughout the years the subculture of hipsters has evolved significantly. There has been resistance from society towards hipsters and what they embody and represent. I associate hipsters with being totally against the mainstream and conventional ideas. The phrase “don’t trust the system,” reminds me of the hipster style since it seems that the subculture strongly value nature, originality and freedom beyond the confinements of society. The hipster subculture is a culture within the larger culture. They have their own set of beliefs, values and interests. The subculture discussed is at variance with the larger culture. It seems to me that hipsters are completely against the materialistic way of life and the obsession with consumerism. However, that has drastically changed as the subculture has been accepted and incorporated into the larger culture.

Recently, hipsters have been made apart of the mainstream and larger culture. Websites like Tumblr has helped incorporate the subculture into the larger society. It has become the norm and popular to dress and have similar beliefs which were originally that of hipsters. Is it ironic that a subculture that is built on a belief that is completely against society become incorporated into the mainstream? Are we all hipsters at heart? Has the incorporation of the hipster lifestyle abolish the hipster subculture? All these questions formulated in my head when the hipster incorporation took place. It was confusing seeing a subculture resisted by the masses becoming a trend. However, further reading suggested that the taking on of a subculture by the popular media is a frequent occurrence.

Hebdige brought up two ways in which this occurrence happened. The subcultural styles are incorporated into the mainstream culture by the commodity form and/or the ideological form. The commodity form is “the conversion of subcultures signs into mass-produced objects.” This implies that corporate companies use these subculture styles to create new trends. The ideological form is “the labeling and re-definition of deviant behavior by dominant groups.” The two forms can be applied to the diffusion of the hipster subculture into the popular media. Since culture is not fixed it can take on many different trends and continuously alter.